1. (outward) appearance

noun (common) (futsuumeishi)

2. (proper) format (e.g. of an essay), form, style

noun (common) (futsuumeishi)

3. appearances, decency, show, display

noun (common) (futsuumeishi)

4. lip-service, insincere words, glib talk

noun (common) (futsuumeishi)